Real Estate Selling: Five (5) Tips On How To Sell Your House Without A Realtor

Home-selling without a realtor is no longer a new concept. As real estate agents usually get 5 to 10% commission of the sale, more and more land-owners opt to perform the transactions themselves. After all, if others can do it, so could they. This could mean extra money too! Here are five (5) guidelines in selling your house without the aid of a pro.

  1. Start your research.
    • Understand all the basics so you can create a game plan and note down all the tasks involved. What are the ins and outs of a real estate transaction? What type of paperwork is needed? Any common terms and jargons you need to get familiarized with?
    • Conduct a thorough research on the items that need legal attention.  How do you make the contract binding? Who will be helping you in the whole process – would you consult an attorney or maybe an appraiser? Which title company should you hire? Can they do the closing of the deal or would you do it yourself?
    • Check out the neighborhood and current market. How much does a land cost in your locale? Who are your competitions? If the land you’re selling is in the Philippines, know the state of the Philippine real estate so you’d be offering a fair value to the buyers.
    • Work on the price. How much would you sell it? Would be “lease-to-own” an alternative? What incentives will you offer to make it marketable?
    • Learn the art of negotiation in advance. Talk to an agent and observe how he does it. If you have a friend in the industry, gather his advice and tips.


  1. Ready your property. Whether it’s a house, condo or a duplex, always start with the good, the bad and the ugly. What are the plus things about your home and how do you further highlight them? What are the negative aspects? Are they still fixable? Perhaps, you need to refurnish to UP its worth and make it more presentable. Is there a way to repair the ugly without having to compromise the total cost? Why is it in the Marketplace? Be prepared with your answer because if you’re offering a good spot that is too good to be true to any buyer, they would be very interested to know why you’d be leaving the area. Make sure that it’s clean, neat, and habitable and the appliances are all functional. Have a friend or family act as an inspector to point out any possible problems he/she may see.

ready your property

  1. Compose a marketing strategy. From a prospective client’s perspective, what advantages does he get should he consider your offer? Itemize the stats – the geographic location, the demographics, and the size of the property. Focus on the comfort and ease it can provide him. Is it safe to live there? Is it near the supermarket, hospital or his workplace? What promotional technique would you employ? Would you promote it over the web or on print?

 marketing strategy

  1. Build a signage. Place a “For Sale” sign with contact information – telephone number to call to and the contact person to look for. You may also put additional signs on busy streets or along the roadways so it is viewable by a large number of people.

build a signage 

  1. Go online. Post an advertisement on and be precise in the location. Take good, engaging inside and outside photos and share it via social media – Facebook, Twitter, Pinterest.

go online


Real Estate Selling: Five (5) Additional Tips To Stage Your Home And Sell It Fast

How you stage your property is a key factor to selling them quickly and in the highest possible price. From basic techniques such as keeping it clean and comfy to setting a relaxed ambience to all prospective homebuyers, the main trick is how to present it in the most homely fashion so as to give it an edge against the thousands of the home properties for sale in the Philippines. Whether it is a house in the suburbs, a city apartment or a posh PH condo that you have put out in the market, learn the ways to make it extra attractive to your future clients.

solds-4Here are five tips to help you out.

 1.      Paint it in warm, neutral colors that appeal to the mass. Each person’s taste in colors varies. Some may want brighter tones such as lime green and orange while others may like it pastel like light blue or baby pink. While white seems safest so they could easily envision their decors, opt for a more sophisticated backdrop in rich mid-tones – mocha or “greige”. To project an image of quality and neutrality, choose paints instead of wallpapers.

2.      Consider flooring. Work on your floorings – give it thorough cleaning, steam-clean the carpets and refinish them as necessary. If your budget will allow it, select hardwood floors, ceramic tiles or stones for the kitchen, bathroom, living and dining rooms to maintain an elegant appearance. Let go of linoleums, they aren’t good options anymore. Place area rugs strategically if you can’t afford huge floor improvements.

3.      Put life to your walls. Place a piece of artwork or design a painted accent wall to draw their eyes and pique their curiosity. Be mindful to notice if there are cracks on your walling as this may pose alert to potential buyers. Be detailed in self-inspection before you invite anyone for a tour.

4.      Provide enough lighting all over the place. Open the curtains and blinds during the visit. Lighten up the surroundings by fixing those broken lamps and getting rid of the outdated light fixtures. No one would want to buy a residence that conveys a boring and gloomy atmosphere. Keep your porch lights on in the evenings for night visitors.

5.      Balance out the furniture. Take note of the size of the rooms when you arrange them. Too little, too much, too small, too big is a definite no. Avoid a cluttered air by balancing them properly. Give the impression that they are all new, expensive and inviting. Style it in a manner that depicts plenty of space.

Real Estate Selling: Five (5) Basic DIY Tips To Stage Your Home

One key to making a sale in real estate is by setting up your property the right way. Say, if you have properties for sale in the Philippines like condos for example, it should be able to cater to Filipino taste and culture. They are your main target so understanding their wants and needs is essential in real estate selling.

Another aspect to consider is what is popularly known as home staging. With home staging, you are prepping your properties in the Philippines, or your houses I should say, with the intent of showcasing their best assets. You make them incredibly appealing and very welcoming, so much so to impress potential homebuyers, to let them know what they would be missing should they opt to ignore the opportunity and to make them decide in the end to do the purchase altogether.

If you are in the process of putting your house on the market without the aid of a realtor, you would need some home staging techniques to boost your deal against your competitors. Here are five (5) basic do-it-yourself tricks to help you out.

1.       Make everything squeaky clean and neat. Be thorough. Inspect all nooks and crannies for possible dirt. Ensure that all surfaces are free of dust – the table top, the chair arm rest, the appliances. Run your fingers across them to test if they are spotless. Look at your mirrors. Your reflection should be crystal clear on them. Your windows should allow the morning sunlight to pass through it brightly. Organize your kitchen neatly. See that your bathroom sparkles. Take out the trash. Most of all, check your front door and lawn. There should be no hint of debris or leaves scattered around the area.

clean and neat2.       It should smell good and homely. Use spray neutralizers all throughout your home. Make sure that all materials made of fabrics are fresh and scented with fresheners. Choose a scent that is light yet pleasing to the nose. Avoid strong fragrance as this could turn off people who are sensitive to powerful scents. Create an inviting aroma in the dining room. Bake cinnamon-coated apples in the oven to get rid of other odors from last night’s dinner or the like.

3.       Focus on storage space and remove traces that you are the current inhabitant. One of things that buyers are usually interested in is the place where they could store their stuff. Is the closet big enough for their personal belongings? Do you offer a good place for their books and work area? On the same note, they should also be able to visualize themselves as future homeowners so it would be wise to put away pieces that mostly define you – framed photos of your kids or personalized wall art bearing your family names.

storage room
4.       Portray a relaxed ambience. Play a classical piece on your music player to set the mood. A lil jazz perhaps or any relaxing sounds that would give the impression that they have all the time in the world. Prepare small snacks – cookies or bread and a fruit beverage. Remember your goal: make them feel at home.

relax ambiance
5.       Give them time to be comfy. Show privacy by letting them browse freely and with no hurry. Leave them alone for 10 to 15 minutes right after showing the features of your abode.  This would enable them to evaluate their surroundings without a stranger trailing hot on their heels.